Music Notes

Hundreds Of Printers Bring OK Go's Latest Colorful Music Video For 'Obsession' To Life

And not a single paper jam.

Band OK Go is known for releasing visually inventive music videos, which do everything from defying the laws of gravity to slowing down a single moment. Their latest clip for the song "Obsession" is no exception, making their famous treadmill-riding video for "Here It Goes Again" look like child's play.

The video was produced in collaboration with paper company Double A, and features 567 computer printers spewing paper around the band as they perform the song, off their 2014 album Hungry Ghosts. As the video goes on, the paper gets more and more colorful, and the visuals more trippy. The band members are even wearing wires to make them appear to fly through the air.

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If you're worried about the effect all that used-up paper will have on the environment, don't worry. A message at the start of the video reads, "By the time you see this, all of this paper will have been recycled, and the proceeds given to Greenpeace."

The time-lapse video also shows off the smoothness of Double A's paper, as frontman Damian Kulash (who co-directed the video with Yusuke Tanaka) says in a clip promoting the company that they didn't experience a single paper jam while filming.

The video's YouTube description includes a warning for viewers prone to seizures to be careful playing the video, due to the flashing colors. The band also suggests setting the resolution to 1440p or 2160p for the best quality. You may not believe your eyes.

Check out the music video for "Obsession" below:

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(H/T: Laughing Squid)

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