Music Notes

The Founding Mothers Rewrite The Constitution In Jay-Z’s ‘Family Feud’ Music Video

“America is a family, and the whole family should be free.”

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Like Beyoncé's visual album Lemonade, Jay-Z's just-released "Family Feud" music video seems to say a lot about their high-profile marriage. But more importantly, Jay continues his wife's commitment to showing female empowerment on the small screen.


The music video, released on TIDAL on December 29, depicts a future in which a multiracial council of "Founding Mothers" is rewriting the Constitution in the year 2050 — under the leadership of an adult version of the Jay and Bey's daughter, Blue Ivy, played by This Is Us' Susan Kelechi Watson.

"America is a family, and the whole family should be free," Watson says in the video. "It's like I remember my father saying when I was a little girl: nobody wins when the family feuds."

The other Founding Mothers are played by A Wrinkle in Time star Mindy Kaling, Angie Tribeca's Rashida Jones, Superstore's America Ferrera, Captain Marvel's Brie Larson, Fresh Off the Boat's Constance Wu, Scream Queens' Niecy Nash, The Defenders' Rosario Dawson, and activist Janet Mock.

They're not the only big names in the music video: The rest of the cast includes Thandie Newton, Trevante Rhodes, Michael B. Jordan, Omari Hardwick, David Oyelowo, Aisha Hinds, Jessica Chastain, and Beyoncé and Blue Ivy themselves.

And the whole shebang was helmed by Ava DuVernay, director of Selma, 13th, and A Wrinkle in Time. "Thank you to @S_C_ for the strong collaboration," she tweeted, tagging Jay-Z. "A pleasure and an honor."

As she shared behind-the-scenes photos on Twitter, DuVernay also highlighted some of the video's themes. "Change sometimes require[s] force," she tweeted. "A vision of freedom fighters. A world of warriors for good."

"I believe in our power," she added. "And I appreciate these dynamic artists who came out on a Saturday to [represent] all kinds of women at the table. Not a seat. ALL THE SEATS!"

Jay-Z has made his passion for social and political change evident in recent years — between standing up against racial injustice, writing an op-ed about criminal justice reform, donating money to parents who can't afford bail, and inspiring young female concertgoers

And "Family Feud" is just the latest effort of his to kickstart a better tomorrow. The video is a TIDAL exclusive for now, but you can see a short preview above.


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