Model Behavior

Plus-Size Models And Activists Staged An Empowering Protest During London Fashion Week

"Where are the curves?"

Model Behavior is a series highlighting fashion models promoting body positivity, and working to create inclusivity and diversity within the industry by expanding our definition of conventional beauty.

The fashion world has made many strides over the years toward becoming more diverse and inclusive, but it still has a long way to go, especially when it comes to representing different body types on the runway. To help inspire change, a group of plus-size models staged a protest London Fashion Week (LFW) Friday morning.


Organized by UK plus-size fashion brand, Simply Be,  the protest was led by  models and body positive activists like Hayley Hasselhoff,  Megan Crabbe, Callie Thorpe, Sonny Turner, CoCo Brown, and others. As part of the brand's #RulesRewritten campaign, the women wore lingerie proudly flaunting their curves while holding signs that read "Curves Shouldn't Mean Compromise," and "LFW โ€” Where Are The Curves?"

The statement was heard loud and clear as people around the world praised the protest by sharing their excitement on social media.

"Today we stood outside of the #LFW main presentation area to protest the lack of representation in the industry," Thorpe said in a Twitter post. "It's time the industry caught up and made fashion more inclusive."

In an interview with the Evening Standard, Hasselhoff (yes, the daughter of Baywatch star David Hasselhoff) said,"I think it's really important that we continue to campaign for body positivity and diversity in the industry." She continued,"We want to give women everywhere the confidence to be who they are.  This is only achieved by showing a wide variety of models irrespective of size.  By tearing up the 'one size' fits fashion rule book we hope to encourage any woman, whatever her size, to feel fabulous in their skin."

The body positivity movement has evolved over the years, as brands and publications are now giving women of all shapes and sizes the spaces to be celebrated. Last month, lingerie brand Parfait launched a campaign that included women of nearly every size โ€” showing that plus-sizes are just as common (and important) as straight sizes. Glamour recently produced a video featuring women, sizes 0 to 28, wearing the same style of jeans to show everyone a number on a tag should have nothing to do with self-worth. But even outside of the commercial aspect, women are independently tearing down beauty standards with uplifting photoshoots, social media movements, and expressions of self-love

While the change may seem slow to reach the runway, the change in how we define and perceive beauty in real life  is taking new form at rapid speed. 

(H/T: Glamour magazine)

Cover image via Eye for Ebony on Unsplash


Subscribe to our newsletter and get the latest news and exclusive updates.