Model Behavior

These Models Started A Project To Show All Women Are Beautiful And Deserve Representation

"We want women to feel inspired to do and to be whatever they want."

Model Behavior is a series highlighting fashion models promoting body positivity, and working to create inclusivity and diversity within the industry by expanding our definition of conventional beauty.

While strides are being made in the fashion industry toward creating diversity and positivity, there is still a ways to go before we can consider the industry truly inclusive.

Women are often still labeled based on the size and shape of their bodies. And there still is a great divide between what is considered an ideal "high fashion" body compared to the average woman's body.

Models Charli Howard and Clémentine Desseaux have launched the All Woman Project to help close the gap. 


Their message is that all women are beautiful, and should be represented in the media.

All Woman Project

In an email to A Plus, Howard and Desseaux explained the inspiration behind the body positive project. "We questioned why plus and straight-size models were rarely featured together, same for models of color and white models, when they look just as good in the clothes. The more diverse the photo, the more young women feel represented, and that was the main push for us behind our project."

All Woman Project

Howard and Desseaux recruited other body positive models including Denise Bidot, Barbie Ferreira, Leaf, Iskra Lawrence, and Kamie Crawford to star in the unretouched campaign images and video. The images, shot by former models Heather Hazzan and Lily Cummings, capture the beautiful individuality of the group, as well as their confidence.

Desseaux and Howard explained they chose the models because they are champions of diversity. "Those women are all vocal about diversity issues in our society and in the fashion world, as models and influencers. Even though they are obviously pretty, they had their fair shares of discrimination whether it was because of their color, size or how they identify sexually. They are all amazing role models and followed by thousands of women."

The two models and co-founders hope that when people see the video and images from the campaign, it inspires them. 

"We want women to feel inspired to do and to be whatever/whoever they want regardless of their physical appearances and what the media has us think we should look like in order to be happy/successful ... We want the next generation to be empowered to be anything and do not know limitations we all knew growing up! "

All Woman Project

The campaign isn't restricted to just models. People from all walks of life are encouraged to share their stories and post videos using the #IAmWoman hashtag. They will even have the chance to star in the project's next social media campaign.

All Woman Project

The All Woman Project plans to launch more campaigns to help make media a more diverse space. 

The project is part of many different movements such as the #WeWearWhatWeWant tag and the #EffYourBodyStandards one that are showing that there isn't one beauty ideal. All bodies should be celebrated, and they should all be represented. 

(H/T: Self)


Subscribe to our newsletter and get the latest news and exclusive updates.