LGBTQ+ Pride Month

The 'Strands For Trans' Campaign Is Making Going To Hair Salons And Barbershops More Comfortable For All

"Join in and let’s help this community feel welcome."

It's easy to take something like going to the hair salon or barbershop for granted if you are a cis person — someone who identifies with the gender they were assigned at birth. But for those who are not cis, the barbershop and hair salon can be a stressful experience, as those spaces are typically gendered: hair salons for women, and barbershops for men. 

In an effort to make getting hair cut and styled a more comfortable and safe experience for all — and particularly those in the LGBTQ community — the Strands for Trans campaign was launched by Terri Greenberg, co-executive director of creative ad agency Terri & Sandy, and Xavier Cruz, the owner of Barba, a men's grooming boutique in New York. 

The campaign, which honors Pride Month, has a mission statement that reads: "Strands For Trans is bringing gays, straights, women, men, anyone, together to create more trans-friendly barbershops and hair salons. Join in and let's help this community feel welcome."


In order to "join in" salons and barbershops are encouraged to show their support for the trans community by displaying the campaign's pink, white, and blue sticker in their window to let people know it's an LGBTQ-friendly space. Furthermore, customers are encouraged to get their salons to add the sticker, and to spread awareness on social media by using the hashtag #StrandsforTrans.

Greenberg and Cruz were inspired to launch Strands for Trans after hearing stories about transgender people being faced with open hostility at salons, or even being thrown out. "I've been deeply moved by recent news stories of trans discrimination, and I decided it was time to do something about it," Cruz said in a statement.

"What's so amazing about Strands for Trans is it shows trans men and women that lots of people support them, whether they're a he, she, or ze."

Those behind the campaign are also encouraging people to help spread awareness by dyeing their hair pink and blue.

Fashion designer Marc Jacobs, and actor Char DeFrancesco, along with many others, are already taking part by showing support on social media.

Strands for Trans will hopefully allow everyone to have an enjoyable salon experience, and the typical barbershop pole can start to be viewed as a symbol for change. 

(H/T: Fashionista)


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