LGBTQ+ Pride Month

In Honor Of Pride Month, J.Crew Asked Couples What 'Love First' Means To Them

The T-shirts help support the Human Rights Campaign.

Many fashion giants are celebrating equality and freedom for all with a range of rainbow-filled collections that benefit the LGBTQ+ community in honor of  Pride Month 2018. For example, H&M just launched its first-ever pride collection and American Eagle dropped its latest pride range, announcing that 100 percent of its sales will go toward supporting LGBTQ+ causes.


J.Crew is also getting involved with the launch of its "Love First" collection.

J.Crew has released a collection of T-shirts, socks, and bags in celebration of the occasion. As part of the campaign, the retailer asked different real-life couples what "love first" meant to them.

Actor and producer Evan Jonigkeit says, "It’s about setting aside your preconceived notions about any particular individual and working from a place of empathy.”

His wife, actress Zosia Mamet, echoes the sentiment, saying "[Love first is] ensuring that we take care of one another."

Urban planner Eric Riley poses with his fiancé Sam Broekema in the campaign. He explains how his relationship is something that he puts first. "My relationship with Sam, which brings joy and comfort like I've never felt before and gives me strength that I've never had."

In addition to celebrating an inclusive message of love, J.Crew's Pride collection will benefit The Human Rights campaign (HRC), the largest national lesbian, gay, bisexual, transgender, and queer civil rights organization which helps to ensure safety, honesty and openness for all in every community.

J.Crew will be donating 50 percent of the purchase price from the collection of T-shirts and socks to support the cause.

"I grew up in rural Wisconsin and never imagined I'd be able to marry the man I love. HRC has helped make that possible," Broekema explains about the impact on the organization.

J.Crew's pride celebrations don't stop at the collection. The brand explains on its website that it's "bursting with pride this month" and will have free flags, temporary tattoos, and more on Saturday, June 9. J.Crew is encouraging shoppers to find their closest store and ask sales associates for further details.


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