LGBTQ+ Pride Month

Guerilla Campaign Brings Pride Month To NYC Subway System

New Yorkers are invited to take the "Pride Train" this June.

The New York City Subway system isn't known to be an especially fabulous place. But, this June, in celebration of Pride Month, a group of artists and activists have launched a campaign that they hope will make the train, at the very least, a little more inclusive. 

Called "Pride Train," the initiative involves the posting of a parody of the MTA service advisories, but instead of detailing travel alternatives, the flier advertises that there will be "no bigotry, hatred and prejudice at this station." Additionally, the campaign has been placing rainbow flags beneath the American flag stickers that adorn the outside of subway cars. Those who have issues with the fliers are invited to "sashay away."


The campaign was dreamed up by creative director Thomas Shim and freelance art directors Ezequiel Consoli and Jack Welles in response to the new administration's lack of recognition of June as LGBTQ Pride Month as well as numerous articles about hate crimes (both physical and verbal) happening all over the city.

"We wanted to celebrate Pride Month in the most public place in NYC-- the MTA stations," Shim told A Plus via email. "The MTA is the darkest place in New York City, and we wanted to figure out how to shine a light in such a dark place and get people's attention without leaving a bad taste in their mouth."

So far, more than 300 signs and more than100 stickers have been placed in train cars across the city. While not officially sanctioned by the MTA, Shim said so far they've received no pushback and are taking efforts to not permanently damage property. But he's pretty sure officials have seen the stickers.

"We think they quietly understand our intent," Shim said.

The reaction from many who have seen the signs is to post them to social media or take them as a souvenir. The team plans to continue their efforts through the end of the month, and Shim said the project may extend beyond June 30 and they would like to broaden their message of inclusion to race and gender equality as well.

"We want people to remember that this city does not tolerate hate," Shim said. "Regardless of current political climate, this city still stands for love. We want this to be one of the many reasons as to why they love this city so much."

New Yorkers have taken to social media to post photos of the signs — and express their gratitude for the project.

(H/T Gothamist)


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