Cycling At Night Will Never Be The Same With This Impressive New Technology

"The best way to survive a crash is not to crash."

If you've even ridden a bike in the streets of a huge city like London or New York, this situation should be very familiar to you.


In fact, more than 19,000 of the U.K.'s cyclists are involved in road accidents every year. And it's not just a problem there.

According to the U.S. National Highway Traffic Safety Administration, there were 49,000 pedalcyclists injured and 726 killed in traffic accidents in 2012 alone.

Other data by the NHTSA shows that 48 percent of all bicyclist deaths occurred between 4 p.m. and midnight. To help reduce these terrifying statistics and make it safer to cycle at night, Volvo teamed up with creative agency Grey London and Swedish startup Albedo100.

The result? LifePaint.

LifePaint is a reflective safety spray meant to increase the visibility of cyclists and, potentially, pedestrians.

The spray is invisible in daylight, but starts glowing brightly once exposed to headlights at night.

According to the developers, LifePaint is not really paint. Its effects lasts for about a week, then it washes off. The spray can be used on almost every fabric.

Take a look at this unique innovation in action:

(H/T: volvolifepaint.comAdweek, NHTSA)

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