Torrid's New Denim Campaign Celebrates Real Women Of All Different Shapes And Sizes

Customers, employees, bloggers, and models are all involved.

There are lots of trends in fashion, but one that we are a big fan of is the rise in body positive ad campaigns. Brands are celebrating people and their beautiful differences as much as the clothes. 

The #AerieReal campaign, for example, encourages people to embrace the things that make them unique, while ModCloth enlisted the help of its employees to pose in its recent swimsuit campaign.

Torrid is another brand with a self-love attitude. The plus-size retailer creates collections that are meant to inspire women to feel sexy and confident. Torrid's Fall 2016 denim campaign also has this positive message.


The campaign is all about celebrating women of all different shapes and sizes.

Torrid has recruited the help of its own employees and customers, as well as models and fashion bloggers to appear in the campaign. Each women were selected for their own powerful and individual approach to plus-size style.

They range in sizes, from 10 to 30. Some of the women featured in the campaign include Orange Is The New Black star Adrienne C. Moore, model Philomena Kwao, and the winner of the 2015 Torrid Model Search, Lyanna Lynette.

The campaign officially drops on July 25. Along with the images, it will include videos posted on social media about how wearing the denim has inspired each woman.

In addition to the body positive denim campaign, Torrid is also launching the 2017 MyTorrid Model Search which gives customers the chance to be a face of the brand. Torrid is looking for confident plus-size women. Hopefuls can attend casting sessions in New York, Miami, Nashville, and Los Angeles, or submit their photo online. In a twist from last year's competition, social media users will crown the winner.

There still may be issues in the fashion industry in regards to diversity but it is campaigns like Torrid's that are helping to change things for the better. The Fall 2016 denim campaign celebrates the women along with the clothes, and shows that fashion is at its best when it embraces individuality.


Subscribe to our newsletter and get the latest news and exclusive updates.