Thousands Of People Just Registered To Vote. It Could Be Thanks To Taylor Swift.

Her message to millions of fans may have been taken to heart.

Taylor Swift took to Instagram to encourage her 112 million followers to register to vote on Sunday, and her words may already be having an effect. According to BuzzFeed News, the site has seen a record level of new voter registrations from across the nation in the days since her post was shared.

Swift has famously stayed out of politics for years, but that changed this past weekend when the singer revealed that she plans to vote for Tennessee Democrats in the upcoming midterm elections. "Please, please educate yourself on the candidates running in your state and vote based on who most closely represents your values," she wrote. "For a lot of us, we may never find a candidate or party with whom we agree 100% on every issue, but we have to vote anyway."

The singer also encouraged her followers to visit for information on how to register before the midterm elections. The site has seen a significant spike in registrations since, both in Swift's adopted home state of Tennessee and across the country. 


"We are up to 65,000 registrations in a single 24-hour period since T. Swift's post," Kamari Guthrie, director of communications for, told BuzzFeed. For comparison, 56,669 new voters were registered on the site for the entire month of August, while 190,178 registered nationwide throughout September.

The site also saw an increase in Tennessee registrations specifically in the aftermath of Swift's post. More than 5,100 people have registered in the state so far this month, with at least 2,144 of those occurring in the day and a half after Swift's post.  

While there was also a notable correlation between Swift's comments and the number of voter registrations on the site, her post also seemed to generate an overall increased interest in the site. As Guthrie told BuzzFeed, saw a jump in unique visitors (more than 155,000) in the day after Swift's post. The only day the site drew more visitors this year was on September's National Voter Registration Day, which attracted more than 300,000 unique visitors.

In the post, Swift attributed her decision to share her political views to "several events in my life and in the world the past two years." She also explained her decision to vote against Republican Rep. Marsha Blackburn in the Senate race and instead throw her support behind Blackburn's Democratic opponent, Phil Bredesen, and Tennessee Democratic Rep. Jim Cooper.

"Her voting record in Congress appalls and terrifies me," Swift wrote of Blackburn, pointing to the candidate's history of opposing LGBTQ equality and voting against equal pay for women and the reauthorization of the Violence Against Women Act.

Bresden responded to Swift's comments on Twitter, writing, "Thank you for the kind words. I'm honored to have your support and that of so many Tennesseans who are ready to put aside the partisan shouting and get things done. We're ready for it."

He wasn't the only politician to take note of Swift's message, though. Her words also drew backlash from President Trump, who told reporters, "Let's say that I like Taylor's music about 25 percent less now, OK?" 

Cover image: DFree /


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