Alicia Keys And Stella McCartney Team Up To Raise Breast Cancer Awareness For Women Of Color

"Breast cancer affects us all."

October is Breast Cancer Awareness Month. In honor of the month, we will be highlighting the stories of those affected, as well as the people who come to their aid and help bring awareness to the issue.

During the month of October, it has become a tradition for some fashion designers to release collections that help support breast cancer research and survivors. Stella McCartney is one such designer who has launched breast cancer campaigns since 2014.

Each year, her campaign features a special pink lingerie set modeled by famous faces, such as Kate Moss, Cara Delevingne, and Chelsea Handler. The proceeds from the garments are donated to support breast cancer research.


For 2017, the English designer is teaming up with Alicia Keys to bring attention to the higher incidence of breast cancer mortalities among African American women.

This is so important given statistics that show African American women have a 42 percent higher chance of cancer mortality from breast cancer than Caucasian women.

"With the aim to raise awareness around the disease and encourage women to keep healthy and check themselves regularly, Stella McCartney has designed the Ophelia Whistling in Poppy Pink set as part of her Autumn/Winter 2017 Lingerie Collection," it says on the McCartney's website. "Celebrating femininity in the face of severity, and championed for its impactful voice; the yearly Stella McCartney Breast Cancer Awareness Campaign aims to bring back the pride into being a woman."

To help support the cause, the 2017 Stella McCartney breast cancer campaign will support the Memorial Sloan Kettering Breast Examination Center of Harlem. They have screened over 200,000 women for breast cancer and offer free, high-quality care to the local community. 

In an Instagram post announcing her involvement in the campaign, Keys speaks to the importance of early detection, and reveals that her own mother is a breast cancer survivor. 

She wrote, "Breast cancer affects us all, and that’s why I’m joining my sis @stellamccartney in starting a conversation and encouraging every woman to go get checked."

McCartney lost her own mother, Linda McCartney, to breast cancer in 1998. The campaign will also benefit the Linda McCartney Center in Liverpool, which is part of the Royal Liverpool University Hospital. Established in 2000, it focuses on providing the most advanced early detection programs and treatments for patients with breast cancer. 

Check out the video below to find out more about the campaign:

(H/T: Shape)


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