Sprint Turned A Car Wreck Into Public Art To Raise Awareness About Distracted Driving

Steer clear of this mistake.

Last week, telecommunications company Sprint unveiled a sculpture of a car crash in the shape of an emoji to coincide with the end of Distracted Driving Awareness Month.

Entitled "The Last Emoji," ad agency Alma created the sculpture out of parts recycled from an actual car crash that resulted from a driver who was texting.

At the bottom of the sculpture is a sign that reads, "Texting and driving is no laughing matter."


The CDC says that distracted driving results in eight fatalities and 1,161 injured people in the United States every day. Although 46 states ban texting and driving, no state bans cell phone usage for all drivers. These types of creative campaigns hope to raise awareness about the dangers of distracted driving — especially for text-happy teens.

According to a press release, Sprint also offers a free "Drive First" application that automatically locks a phone and prevents usage when a vehicle reaches a speed of 10 miles per hour.

"The Last Emoji" sculpture is currently located in downtown Miami. Residents are encouraged to post a picture with the sculpture along with the hashtag #SprintDriveSafe.


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