This Airline Is Royally Trolling The Far-Right Movement In France

"Sometimes going left feels right."

After a decisive loss in France's presidential election, a loss that many experts saw as a rebuke of isolationism and xenophobia, France's far-right movement got trolled on Twitter in a pretty epic way.

No, we're not talking about the people on the left who're pleased with Emmanuel Macron's decisive win, we're referring to Royal Jordanian Airlines. The flag carrier airline of Jordan was no fan of candidate Marine Le Pen's, and whoever runs the airline's Twitter account made that abundantly known in the hours leading up to and immediately following the historic election. Le Pen, the face of the European far-right, was previously tried (and subsequently acquitted) for making comments prosecutors argued incited racial hatred against Muslims, and had promised to crack down on immigration if elected.

So, before the citizens of France cast their ballots, Royal Jordanian made a pun on the words "left" and "right" (as they pertain to opposing views in politics) that would make any political nerd chuckle. 


And, like any company looking to make money, Royal Jordanian used the French election as a way to market their decreased fares to France. They reminded the world what France stands for — Liberté, égalité, fraternité — and encouraged everyone (especially voters) not to forget it.

When Macron was officially declared the winner a few hours later, Royal Jordanian trolled Le Pen one last time. The airline once again played on the double entendre of the word "left," stating not so subtly that voting and flying left (ie. towards France) is the "right" thing to do.

Believe it or not, it's been an active political season for the Royal Jordanian Twitter account. Prior to trolling Le Pen, the account poked fun at then-candidate Trump's campaign promise to implement a travel ban to and from certain countries in the Middle East.

The ad, tweeted below, encouraged Jordanians to travel to America while they still had the chance, and actually won the advertising agency behind it — Memac Ogilvy — a slew of awards. According to Memac Ogilvy, it also went viral, boasting an organic reach of 450 million, an 80.3 percent positive response, and press coverage on 26 official news sites and blogs. 

Per The Atlantic, the campaign lead to an increase of sales in U.S.-bound tickets and cost no money to create — it was a win-win scenario.

When the Trump administration formally issued a travel ban impacting seven Muslim-majority countries back in February, the Royal Jordanian Twitter account was quick to act, this time with a play on the words "ban" and "bon voyage".

And finally, when the Department of Homeland Security announced a month later that electronics "larger than a smartphone" would be banned as carry-on items for flights departing from ten Middle Eastern and North African airports, including Amman's Queen Alia International Airport, the Royal Jordanian Twitter account let loose once more.

This time the account shared a humorous list of 12 things to do on a 12-hour flight with no laptop or tablet, seen below:

The Atlantic notes the creative genius behind these fierce tweets is Hadi Alaeddin, a 31-year-old Palestinian-Jordanian art director who leads the creative team at Memac Ogilvy, and two of his co-workers, Khalil Atieh and Aya Nasif.

"It's never about politics. The whole world was following the election. People don't follow the election for politics. It's just what everyone is talking about. We just made a silly joke. And people responded to it, " Alaeddin told the publication. 

It sounds like Alaeddin and his team approached France's election in a similar way! 

Cover image via Shutterstock / Frederic Legrand - COMEO.


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