This Ad Says Girls Should Aspire To Have Buildings Named After Them, And Not Alcoholic Drinks

“What do you want to be when you grow up?” … “Maybe a Bloody Mary.”

What comes to mind when you think about things named after women? Is it "The Rachel" haircut? A Shirley Temple drink? Mary Jane shoes? If so, one ad agency is trying to change the way you perceive a woman's legacy.

BBDO New York –– a division of the BBDO Worldwide ad agency –– recently launched a video featuring girls who said they wanted to be these objects when they grow up. Its intention is to promote Put Her On the Map, a campaign that encourages people to reach out to their local government to advocate that landmarks, streets, and buildings should be named after women.

"Who better to help magnify this point than young girls?" BBDO Executive Creative Director Lauren Connolly said to Adweek. "Once you hear it directly from their mouths, you can understand the immediate reason why we need to honor women around our cities."


You can watch campaign's promotional video below:

Less than 8 percent of women are commemorated in outdoor sculptures throughout the United States, according to the Washington Post, adding to BBDO's mission statement that representation needs to increase since women make up 50 percent of the population.

"We thought it was a story that needed to be told more broadly," Kirsten Flanik, BBDO New York's president, also said to Adweek. "If girls can't see it, they can't be it."

Andrew Robertson, BBDO Worldwide's president and CEO, echoes the same sentiments and added that visibility is key to change.

"When successful women are not visible in our world, there is no precedent for female potential," he said.

(H/T: Creativity Online

Cover image: YouTube / Oleksandra Naumenko


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