How Buying Designer Clothes Has Helped Send Girls To School For Over 25,770 Days

Girls worldwide need more access to education. Buying these clothes can help.

Whether you're splurging or saving up for your favorite new clothing item or accessory, designer fashion certainly comes at a price. But Stacey Boyd, the founder and CEO of Olivela, found a way to make consumers feel especially justified when they buy clothes from her company. 

Olivela is a luxury fashion platform where 20 percent of each purchase goes directly to the education of girls worldwide via Olivela's partner childrens' charities CARE, Malala Fund, and Too Young To Wed

Boyd tells A Plus in an email that the idea for Olivela came to her nearly two years ago when she flew to Kenya and Rwanda to celebrate Malala Day — the birthday of Malala Yousafzai

"Traveling with Malala, I met girls in makeshift primary schools in Dadaab, the world's largest refugee camp, and in Mahama, another camp that provides safe haven to more than 50,000 Burundians, 4,000 of them unaccompanied minors. There is nothing starker than realizing that it's a lottery when your child is born. That they're just really lucky to be born in a place that has so much to offer. I knew then that we could unleash the equity in luxury shopping to yield benefit and opportunity for so many children around the globe." 


"We could not be prouder of our partnership with organizations such as CARE, Malala Fund and Too Young To Wed, all of whom are thoroughly committed to empowering girls everywhere through education," Boyd says. "We are also sure to secure cause partners that are not only committed to transparency, but also to ensuring that it is the children who receive the greatest benefit from donations made."

When asked what sort of impact Olivela has made so far, Boyd points to how many girls it has been able to send to school since its launch in 2017:

"We recently launched our Creating Choices program with CARE, a campaign to fund education for young women — specifically Syrian refugees — living in Jordan. Our customers have already funded more than 9,500 days of school for these children who are identified by CARE to be at high risk of child marriage," Boyd explains. "That is the equivalent of a full year of schooling for 31 girls. Since launch, through our three partners, we have sent girls to school for over 25,770 days, who otherwise would not have had the opportunity."

When shopping for new dresses, for example, customers can see pieces from designers such as Alice and Olivia, Marc Jacobs, Milly, Tanya Taylor, and Prabal Gurung. But right below the price point, customers can also see how their purchase will directly benefit those in need.

For example, this Alice and Olivia dress will provide 14 days of school through CARE.:

These kWIT STAR Hoop Earrings will provide 155 days of school through Malala Fund:

So before you make your next designer purchase, consider being a more conscious shopper by effecting real change with a simple purchase. 

You can check out more from Olivela here and on their Instagram account


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