Colin Kaepernick Tells The Stories Of Inspiring Athletes In Nike's New Ad

"Don't ask if your dreams are crazy. Ask if they're crazy enough."

Following controversy over Nike's new "Just Do It" ad with Colin Kaepernick, the brand doubled down on Wednesday by debuting a new TV ad with the former 49ers quarterback. Kaepernick narrates the empowering video, which Deadline reports will air during Thursday's NFL season opener.

The commercial is titled "Dream Crazy," and features footage of various inspiring athletes, as Kaepernick describes how far they've come to achieve greatness. That includes Alphonso Davies, a 17-year-old Canadian soccer player who was born in a refugee camp in Ghana, as well as one-handed football player Shaquem Griffin, who was signed by the Seattle Seahawks earlier this year.


The video also highlights NBA star LeBron James' charity work, as Kaepernick says, "Don't become the greatest basketball player on the planet. Be bigger than basketball." And of course, the video wouldn't be complete without an appearance from tennis legend Serena Williams, "a girl from Compton" who became "the greatest athlete ever."

Part of the way through the video, Kaepernick reveals himself, repeating the tagline which appeared on his print ad earlier this week: "Believe in something. Even if it means sacrificing everything." He appears again at the end of the clip, to tell viewers, "Don't ask if your dreams are crazy. Ask if they're crazy enough."

Watch the full ad in the video below:


Subscribe to our newsletter and get the latest news and exclusive updates.