If You Don't Like Nike's Latest Ad, Don't Destroy Your Shoes — Donate Them

"Please consider actually helping a veteran."

Earlier this week, Nike released a new "Just Do It" ad featuring Colin Kaepernick. Unsurprisingly, many people objected to shoe brand's support of the former 49ers quarterback, who took a knee in protest of racial inequality during the national anthem.

To show their disapproval, some declared on Twitter that they would be boycotting the brand. However, others took things a step further and destroyed Nike products they had already purchased — from cutting the logo off their socks to burning their sneakers.

Since those items have already been paid for, this gesture accomplishes nothing other than destroying an item of clothing that someone else could use. Therefore, many are calling for those who disagree with the new ad to instead donate their Nike products.

As several Twitter users suggested, this situation provides the perfect opportunity for those who disagree with Colin Kaepernick to do some good for veterans. According to a count by the U.S. Department of Housing and Urban Development, 40,000 veterans were experiencing homelessness on a single night in January 2017.

Meanwhile, the Salvation Army told a local Texas outlet that they "really need those shoes here," pointing out that good footwear is especially important for homeless people who walk everywhere. "Make your point, take your stand. But you could turn it around and do something good and bless someone with those shoes," employee Erica Hitt told KAMC News.

In Cincinnati, City Councilman P.G. Sittenfield tweeted that people could drop off their unwanted Nike products at City Hall, and he would "personally deliver the items to students in Cincinnati schools." 

Of course, donating your clothes instead of throwing them away is a good idea whether or not you're protesting a brand. According to HuffPost, a 2016 survey found that the average American would toss out 81 pounds of clothes by the end of the year. Instead of sitting in landfills, those items could find a new life with someone who needs them.

There's no reason to be wasteful when expressing your opinion. As homeless advocate Devery Mills told the Springfield News-Leader, "If you are against Nike or want to make a statement, do something positive." 

Cover image: Sorbis / Shutterstock.com


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