This Campaign Wants You To Embrace All Parts Of Your Body, Even The 'Belly Jelly'

We all have it.

One organization called the Movemeant Foundation is helping young women love themselves and their bodies just a little more by empowering them with the tools they need to be active.  "By using fitness and physical movement as the primary platform for social change, we strive to be a catalyst for creating a new era of healthy, strong and self-assured young women," they write on their website. 

Now the Movemeant Foundation has presented a #BellyJelly campaign, which encourages a self-love attitude and calls for all women to accept and love their "belly jelly."  After all, almost all of us have it, and it's just another part of us. 


The #BellyJelly campaign video (above) is in keeping with this Foundation's goal to help young women feel good about themselves through fitness. It shows women embracing their bodies during various activities, with some doing weight-training, others running, and some dancing their hearts out. 

"We challenge the status quo by being radically honest about our bodies," reads the video description. "We bare our #bellyjelly to show others that it's strength, grace and grit that lies underneath." 

"We work hard. We fight hard. We sweat hard. To start a revolution where we feel powerful in the skin we’re in. No matter what that looks like."

The positive message can be applied to more than just belly jelly. The "embrace it" attitude is something that everyone can remember, regardless of what size or shape they are.

One commenter wrote on YouTube, "I LOVE this video!!!! My son and I call my stomach my belly jelly. He is 6 years old and I told him that I got it because he grew in my stomach. He gives it kisses, draws pictures of it, and tells me not to lose when I work out."

Another wrote, "LOVE!  Fierce women — jelly and all!!"


Subscribe to our newsletter and get the latest news and exclusive updates.