#MorePlusPlease Campaign Shows What Your Favorite Fashion Magazines Would Look Like With Plus-Size Models On The Cover

"Being reflected and represented in mainstream media is, fundamentally, helpful at making you feel at home in the world."

What would your favorite fashion magazine look like with a curvy model on the cover? 

Plus-size fashion brand navabi wants to help you envision a future where plus-size women can be beautifully featured on the covers of Vogue, InStyle, and Glamour. They recently launched #MorePlusPlease, a campaign dedicated to spreading awareness about the lack of visibility of plus-size women in magazines. 

"I think we just, as a company, recognized the general absence of plus-size women in mainstream media, especially fashion outlets," Bethany Rutter, social editor at navabi, and a plus-size woman herself, told A Plus. "It's strange because we're living in the golden age of plus-size fashion, fat acceptance, conversations about bodies and diversity, but it's still not really happening in the mainstream. So, we wanted to show what this kind of representation could look like."

To do this, they Photoshopped images of beautiful plus-size models and bloggers, such as Callie Thorpe, Chloe Pierre, and Danie Vanier, onto the covers of beloved fashion magazines. 


The average American woman today is between a size 16 to 18, according to a 2016 study published in The International Journal of Fashion, Design, Technology, and Education. While the fashion industry has made some positive strides in representing diverse body types in recent years, plus-size women rarely make the covers of fashion magazines

Whether it be diversity in body types, race, religion, ethnicity, gender, sexual orientation, representation in the mainstream media matters. It greatly influences the way we see both ourselves and others. 

"It's so hard to navigate the world never seeing women like yourself portrayed in a positive light," Rutter said. "Being reflected and represented in mainstream media is, fundamentally, helpful at making you feel at home in the world. This is something that thin women can take for granted, but is completely alien to plus-size women."

"I think we want to show people that there is another way," Rutter said. "That fashion magazines aren't inherently bad, they're just very selective with the images they deem aspirational. But it doesn't have to be like that."

If the reaction to their #MorePlusPlease campaign so far is any indication, people would welcome this change. According to Rutter, the reaction has been extremely positive so far. 

"I think partly because the covers look so convincing, which shows how silly it is to leave plus-size women out of the mainstream women's media conversation like this. Plus-size women are complete people who are interesting, vibrant, intelligent, stylish, just like anyone else," she said. 

Campaigns like this one can help to make an inspiring impact. Let's hope that people in the fashion industry take note and realize the importance of diversity and inclusivity. 


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