This Campaign Asks Us To Explore How Social Media Affects Our Mental Health

"We have the power to take control of our feed and create an online space we love."

Many of us on social media may not be aware just how much our constant usage is affecting us. Curating seemingly perfect feeds that don't give a true sense of who we are, and constantly seeing other people's seemingly perfect lives, tends to skew our perspective of ourselves and others, and fed these unrealistic images on social media can take a toll on our mental health.  

Fashion line Monki wants to foster a discussion about social media and how it impacts us, in positive and negative ways. So, it has launched the "Monki Thinks All The Feels" campaign.


The newly launched campaign is a collaboration between the fashion brand and Mental Health Europe. According to the Monki website, the goal of the campaign is to explore all aspects of social media and the impact on our feelings and mental health.

To go along with this, the campaign poses the question, "How does social media make you feel?"

The "Monki Thinks" campaign launched with a series of videos by mental health advocates and social media influencers, including "Sad Girls Club" founder Elyse Fox, body positive activist Emily Bador and filmmaker John Yuyi. As part of the campaign, the influencers open up about their experiences with social media, and they share tips for practicing self-care.

Fox explains, "Social media is a bad idea when it starts impacting your mental health negatively." She encourages those who are experiencing social media anxiety to take a break and mute negative pages. Yuyi suggests going offline and dancing or connecting with nature.

"It’s time to acknowledge all those feelings. It’s time to love them. ALL of them."

"Empowering young people is at the heart of everything we do here at Monki, so I'm very proud that we're taking an active part in the mental health discussion," said Jennie Dahlin Hansson, Monki's managing director, in a statement. "This campaign is just the first step in our work with mental and physical wellness."

This isn't the only time Monki has launched a campaign which helps people. According to the Fashion Network, the brand has a history of tackling important topics including LGBTQ+ issues. In fact, Monki marked Pride Month by becoming "officially LGBTQ certified" by the Swedish Federation for Lesbian, Gay, Bisexual and Transgender Rights (RFSL).

Cover image via Supawadee56 I Shutterstock


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