Your Parents Would Love A Present From This Holiday Store, Even Though It Has 'Nothing To Sell'

"I feel like I'm on top of the world."

Sometimes the best gift you can give is one that makes the other person happy-cry. An expensive piece of jewelry or a new gadget isn't going to do that for most parents, but reminding them how much you appreciate them just might. 

In Minute Maid's latest video for their #DoingGood campaign, they're helping people do just that. They set up a store called "Nothing to Sell" and inside there was nothing to purchase. Instead, employees handed out folders complete with sheets of paper and an envelope. They asked their patrons to write letters to their parents reminding them how much they appreciate all the things they do for them. 

"It's a little piece of paper and a pencil, but you can make the world out of it," a little boy said. 

"The words that I said in the letter, I don't think I've ever said to my father," another woman commented. 

Each person placed their sealed letter into a gift box, which was wrapped up in a neat bow, then brought their letters home to their parents to read aloud. Unsurprisingly, each mom and dad was incredibly touched. 

"I feel like I'm on top of the world," one father said in response. 

"Minute Maid wants parents to know they're doing better than they think. So we built a store with nothing to sell, but everything to give. People were able to write heartfelt letters of appreciation to their moms and dads and have letters gift wrapped for the holidays," the creators captioned the video. "This year, give a gift that means the world but doesn't cost a penny. Tell a parent they're #doingood." 

Obviously, this is an advertisement (although we're not sure what any of this has to do with juice), but the sentiment is a touching one. 

Watch the ad below: 

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(H/T: Adweek

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