Meet Ooho, The Edible Water Bottle That Could Change Our World For The Better

“So many things are wrong about plastic bottles."

According to sustainability campaign Ban The Bottle, the average American used 167 disposable water bottles last year, only recycling 38. Just manufacturing those bottles, the campaign writes on its website, requires more than 17 million barrels of oil — or enough to fuel 1.3 million cars for a year. It's clear that using disposable bottles create waste and inefficiency on an enormous scale not limited to landfills, but, according to National Geographic, sales of water bottles are increasing, even as people become more and more environmentally aware. 

To address this problem, three design students from Spain have come up with a simple, sustainable solution: edible water bottles. Or, potentially more accurately, edible water blobs.

"Ooho! is a sustainable packaging alternative to plastic bottles and cups, made from a seaweed extract," the trio's CrowdCube crowdfunding campaign explains. "It is entirely biodegradable and so natural you can actually eat it! Ooho sachets are flexible packets of water, drunk by tearing a hole and pouring into your mouth, or consumed whole. Our packaging is cheaper than plastic and can encapsulate any beverage including water, soft drinks, spirits, and even cosmetics."

But there's a reason they started with H20.

"We're applying an evolved version of spherification to one of the most basic and essential elements of life–water," Rodrigo García González, one of the students who helped to design Ooho!, told Fast Company. 

The CrowdCube campaign has since gone viral and raised £836,750 (or about $1 million). The environmentalist purpose of the edible water bottles has clearly resonated with consumers.

"So many things are wrong about plastic bottles: the time they take to decompose, the amount of energy that goes into making them and the fact we are using more and more," Pierre Paslier, another of the student designers, told The Guardian.

With any luck, the creators of Ooho and other like-minded, innovative designers will help us reverse that trend.

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