This Model Wears Her Hijab In H&M's Latest Ad, Sets Awesome New Tone For Fashion Brands


Style isn't limited to one race, gender or sexual orientation. Neither is it limited to one religion and model Mariah Idrissi just made that crystal clear. 

H&M chose Idrissi, who wears a hijab, to be one of the models in its latest ad campaign that encourages people to recycle their clothes.

Diversity is a problem in mainstream media, so the fashion retailer's choice to feature her is groundbreaking — and awesome. 

In fact, when Idrissi found out she had been chosen, she even asked if the company knew she wore the head scarf.

 "Are you sure they know I wear a hijab?" the 23-year-old told Fusion of her finding out she was part of the campaign, which features her in her hijab with an H&M blazer and accessories. 


Hijabs have been a subject of controversy due to assumptions that the Muslim religion forces women to be modest. But as women who wear the hijab have pointed out in the past, they choose to wear it to exercise their religious beliefs. And that choice doesn't make them any less American, or more or less likely to shop at major stores. 

It's estimated that there are as many as 7 million people in the U.S. who identify as Muslim and how much they're spending is rapidly increasing. According to Thomas Reuters, Muslim consumers contributed $107 billion to the global economy. 

"It always feels like women who wear hijab are ignored when it comes to fashion," Idrissi told Fusion. "Our style, in a way, hasn't really mattered, so it's amazing that a brand that is big has recognized the way we wear hijab."

Its only fair that H&M represents all the kinds of people who buy its brand and others should, too. 

(H/T: Mic)


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