Women With Secondary, Incurable Cancer Pose In Lingerie To Tell Their Amazing Stories And Raise Awareness

"I was, and am not, ready to give up on that 10 percent."

October is Breast Cancer Awareness Month. In honor of the month, we will be highlighting the stories of those affected, as well as the people who come to their aid and help bring awareness to the issue.

For Lonely, a New Zealand-based design house, lingerie isn't just about fabrics and fit, it's about the women who wear it. And in order to celebrate those women, Lonely presents its body-positive collections through their Lonely Girls Project, "a journal featuring women around the world from all walks of life captured wearing Lonely in their way," it says on their website.


In the past, this project has featured women such as Lena Dunham and Jemima Kirke, as well as Eva McGauley, a terminally ill teen from New Zealand with a campaign to end domestic violence.

Now, in recognition of Breast Cancer Awareness Month, Lonely's latest series will help raise awareness with its proceeds going to the Breast Cancer Foundation in New Zealand. 

According to a press release, Lonely teamed up with Sweet Louise, an organization that provides support for women living with secondary, incurable cancer, to shoot photos of women on their breast cancer journey (below), and to raise money, Lonely commissioned Ophelia Mikkelson to create a t-shirt with 100 percent of the proceeds being donated to breast cancer.

From left to right: Jo, Maggie and Marian  Courtesy of Lonely

One featured woman, named Maggie, spoke about life with incurable breast cancer on Lonely's website:

"It is coming up [on] 10 years now since I was diagnosed, and I think about it every day. The day my husband and I were told at best I had a 10 percent chance of survival was an absolute nightmare. I was, and am not, ready to give up on that 10 percent. My family means the world to me, and I have not yet seen enough of what my two fantastic children will achieve in their lives to stop watching." 

Marian, another participant, said in a press release, "I tended to take things and people for granted and felt bulletproof. Now, I see breast cancer as a gift. The reason I feel it's a gift is, unlike sudden death, you have time to right wrongs and put things in order. I'm also grateful it's me and not my daughters." 

Marian Courtesy of Lonely

When it came to shooting for Lonely, Marian says that photographing her " 'lady lumps' on display felt very liberating,'" and another participant, Maggie, says she expected to feel self-conscious, but that wasn't the case. 

The resulting photographs feature the women, sometimes together and sometimes solo, posing and lounging in their Lonely pieces. You can check out the series on Lonely's website and Instagram throughout the month, and check out their BCA tee here.  

Maggie Courtesy of Lonely
Marion  Courtesy of Lonely
Courtesy of Lonely
Jo Courtesy of Lonely
Courtesy of Lonely


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