One Of The World’s Best-Selling Toys Set An Aggressive Goal To Be More Eco-Friendly

The building blocks to an environmentally friendly future.

Lego is putting together the building blocks for a more a sustainable future, and it's starting with changing the way it make its toys.

The New York Times recently reported that the toy company plans to stop using petroleum-based plastics to create its famous brightly colored bricks and instead, opt for using materials such as plant fibers or recycled bottles by 2030.

According to the BBC, 75 million Legos are sold in more than 140 countries each year. And just last year, the company made 7.8 billion kroner from its entire franchise, which is about $1.2 billion. The decision to reduce Lego's carbon footprint comes at a time where the company has become more aware of its massive impact on the environment. Each year, Lego emits approximately a million tons of carbon dioxide. Three-quarters of that comes from the raw materials that go into its factories, Tim Brooks, Lego's vice president for environmental responsibility told The New York Times. 

There are two steps Lego plans to take in order to reduce its pollution. First, the company wants to get rid of the plastic bags inside of its cardboard packaging in order to keep that out of landfills by 2025. Then, it needs to find a way to ensure it can create its toys from plant fibers or recycled bottles by its self-imposed 2030 deadline. But the obstacle Lego and other toy companies worldwide fact is that the materials used to make them are made from petroleum. 

Until 2030, however, Lego is investing its money and resources to work and test potentially promising materials to see what can work in its mission to stop using petroleum-based materials.

Lego joins other large companies such as Coca-Cola by slowly making environmentally friendly products to the point where recycling will eventually "become the norm," according to David Blanchard, the head of research and development at Unilever.

And as Lego keeps working to find an environmentally friendly solution to its massive carbon footprint, Brooks points out the ultimate goal to recognize is that "it is important that we can make a toy that doesn't jeopardize" the next generation's future.  

Cover image: MeskPhotography /


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