LeBron James Turned A Racist Ad Into An Inspirational Message To Black Kids Everywhere

"I see a Young King!!"

Clothing brand H&M is currently under fire for a particular ad that has been deemed racist and sparked a lot of outrage online. Instead of responding with fury and vitriol, LeBron James took the moment to send a message of inspiration to Black children out there who may be offended.

The image in question is one from the online retailer's U.K. site showing a young Black boy wearing a hoodie donning the phrase "Coolest Monkey in the Jungle," with the term "monkey" being one that's highly offensive and steeped in racism toward the Black community. Here's the photo, courtesy of now-former H&M partner The Weeknd, who pulled support because of it:

Now, the Cleveland Cavaliers player has added a different take on the controversy. In a powerful Instagram post, James shared a doctored version of the ad, by artist Chris Classic, which switches out the harmful phrase for a crown and new slogan across the front: "KING OF THE WORLD."

"U got us all wrong! And we ain't going for it! Straight up!" the Ohio-born NBA star wrote. "Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied!"

"We as African-Americans will always have to break barriers, prove people wrong, and work even harder to prove we belong but, guess what, that's what we love because the benefits at the end of the road are so beautiful!!"

In the wake of all the backlash, H&M released the following response:

"We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally," a spokesperson told The Wrap, adding that they will "thoroughly investigate" how this happened "to prevent this type of mistake from happening again."

Hopefully, H&M has learned from this mistake and anyone who was hurt by the ad found solace in James' words.

(H/T: HuffPost)


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