Jazz Jennings Becomes First Out Trans Teen To Star In Bra Campaign For Teens

"If your parents don’t want you wearing a bra, that’s really not their business.”

In another move towards fashion inclusivity, teen transgender activist Jazz Jennings is starring in a bra campaign for teens, making her the first out trans teen to do so, Mic reports

The campaign, for Knix's brand Knixteen, will be called BraBoss, and it will feature bras designed for teens by teens. 

"I am so excited to be partnering with Knixteen to design a custom bra — just for teens like us," Jennings says on the site. "I want to create a bra that's cute, comfy, and makes you feel great about yourself when you wear it, but I need your help."

Knixteen's website explains that they will be teaming up with Jennings as well as other "bra bosses" (Jessica Universe, Fiona Frills, Mo'ne Davis, and Bailee Madison) to design "the best bra for teens ever." They're also taking design suggestions from people all over the world through an online survey. 

Growing up, Jennings tells Mic that she would stuff bras from her sisters and wear them at home. She had a drawer for them labeled "for the future (or for now)." 

"It was definitely something very important to me at the time," Jennings says. "When I was 10 or 11 years old, seeing my friends get those buds, I let myself have that, too. I felt like it was me. It felt like the body I was supposed to have."

Jennings also speaks to why it's so important for transgender youths to be themselves. 

"I know that a lot of transgender youth out there don't have the support of their family, so for those kids, I say to stay strong and keep moving forward," she said. "They have to be independent, and you have to create your own family and tribe. If your parents don't want you wearing a bra, that's really not their business."


As for starring in the campaign itself, Jennings tells Teen Vogue that it means a lot to her, particularly as a transgender teenager.

"This is something really big for me, not just as a girl but as a transgender teenager. I feel like so many people invalidate the experience of transgender girls thinking that they aren't regular girls, but I am a normal girl. I have boobs too and I need to wear bras as well. So, this is something that I can relate to and that I want to represent," she says.

We can't wait to see what Jennings and the rest of the "bra bosses" create, and we hope Jenning's feature further encourages the fashion industry to become a more inclusive space.


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