What A Makeup Tutorial Would Look Like If The Color Of Your Skin Really Didn’t Matter

“Why is it that you get to ignore something that I don’t get to ignore?”

It's 2018 and people still have trouble finding the right foundation for their skin tone. We're not talking about finding the perfect shade between "cream" and "eggshell." We're talking about not seeing your skin tone represented on the shelves at all. Needless to say, there's a huge diversity issue in the beauty world. 

Of course, when it comes to rebutting this issue, people often like to say "But I don't see color."  What if that were really true? What if we really didn't "see color" 

Beauty Vlogger Jackie Aina experiments with the theory in a new video to make a powerful point about race and inclusion. 

In the video, Aina speaks on the current controversies happening in the makeup world as well as the longtime struggle for dark skin women to find makeup brands that cater to their needs.  "You got makeup brands that would launch 20 shades of beige and everything in between, [...] but then they'll throw in two dark shades like 'mahogany' and 'espresso' and be like, 'Here, ya'll always begging for something,'" the vlogger said in the video.  

As a Black beauty enthusiast and makeup artist who happens to be a public figure, Aina uses her platform to talk about diversity issues. However, her stance often leads to some viewers complaining about Aina's focus on race and color. To make a point about how important it is to actually see color, the vlogger did a makeup tutorial using a grey video filter.


The full look was finally revealed after Aina switched back to a normal filter with color, and the result is hilarious and telling.

"When you say stuff like 'I don't see color,' you end up looking like this. Silly as hell," she said explaining the purpose of the black and white tutorial. "I think people say stuff like that when they don't have much experience with different cultures, different races, different ethnicities." 

She then asked a brilliant question, "Why is it that you get to ignore something that I don't get to ignore?"  

The "colorblind" ideology pops up in almost any discussion related to race. While the intent behind the message may be hopeful, it actually does more harm than good as it deflects from the main issue and attempts to silence the people who don't have the privilege to ignore race or color.  

"Expecting that me as a dark skin woman is going to just walk around acting like I'm not Black or acting like it's not a factor is just as unrealistic as you walking into Sephora and grabbing any foundation color and expecting it to work," Aina said. 

Thankfully, some brands are taking note and are making changes to cater to all their consumers. Rihanna's new makeup line Fenty Beauty, in particular, broke new ground as the brand debuted featuring 40 shades of foundation that ranged between very fair and very dark. It has since inspired other makeup brands to upgrade their product lines.

Even outside of makeup, there is absolutely nothing wrong with seeing color because there is nothing wrong with seeing people as they are. The truth is, we are all different and our differences shape our world and our identities. When you ignore someone's identity, you are ignoring their experiences, their realities, and dismissing their points of view. 

See Jackie Aina's full video below.


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