An Indiana Environmental Group Found A Cheeky Way To Call Out People Who Litter

"We really hope the signs will grab people’s attention."

When NICHES Land Trust — a nonprofit environmental organization in Lafayette, Indiana — noticed people were littering across several properties in their community, they knew it was time to take action. However, instead of plastering basic "No Littering" signs across various locations, the folks at NICHES decided to inject a bit of fun and levity into their anti-littering initiative. 

Earlier this month volunteers posted signs that encouraged people to really think about why they were littering in the first place. The options, which you can see in the photo below are, "I am a jerk," "I don't care about natural areas," "Mommy still cleans up after me," or "All of the above." In other words, the humorous sign sees no reasonable justification for littering.

In addition to harming the Earth, littering was making work more difficult for NICHES employees and volunteers, which led to the creation of the signs. 


"Littering has become an issue for our organization, taking up a lot of our stewardship managers and volunteer time just to keep our public, natural areas clean," Nyssa Lilovich, the Communications Director for NICHES, tells A Plus.

Though some have reacted negatively to the signs, which are posted at Peter's Mill Landing, Lilovich says a majority of the responses have been "very positive." She adds, "What we have really noticed on social media is that individuals are sharing the post and calling out people they know to tell them they should not be littering."

According to Keep America Beautiful, litter clean up costs the U.S. more than $11.5 billion a year. The organization dedicated to inspiring and educating people to take action every day to improve and beautify their community environment also notes over 51 billion pieces of litter appear annually on U.S. roadways.

Even though the signs in Indiana have given many viewers a good laugh, the goal is to get people to see littering is not environmentally sound or appreciated by others. 

"We really hope the signs will grab people's attention and let them know that there are people who really care about the natural areas that they keep throwing their trash on," Lilovich explains.

"I need one of these on my road!" one impressed Facebook commenter mused. 


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