This H&M Dress Is Made Of Plastic Waste, But You'd Never Know By Looking At It

The plastic waste came from our shorelines.

The fashion industry is the second largest polluter in the world after oil, and it's time we all work to change that. While fast-fashion brands seem to be the last to get on board, some are making concerted efforts to take small steps toward sustainability. 

Most recently, H&M introduced its 2017 Conscious Exclusive collection, which utilizes plastic waste as the raw material. 


Looking at this dress, you would probably never guess it was made of plastic waste.

Courtesy of H&M

H&M explained that the gorgeous pleated dress from the collection is made out of BIONIC, a recycled polyester made from plastic shoreline waste. It retails at $249 and is being modeled by Natalia Vodianova

H&M's head of design, Pernilla Wohlfahrt, said in a statement, "This year's Conscious Exclusive is a chance to dream and create pieces that are both quirky and beautiful. It's great to be able to show what is possible with sustainable materials."

While H&M is highly critiqued for its questionable production methods, the brand has been trying to make a change, especially in terms of sustainability. ELLE points out H&M has been using organic cotton since the 1990s and has developed other more sustainable fabrics. As of 2015, 20 percent of all H&M's products are made from more sustainable materials.This also marks the sixth consecutive year the brand has launched a Conscious Collection, and the first time that kidswear will be offered in the sustainable range. 

That said, it's important to shop with a healthy amount of skepticism when patronizing fast fashion brands — their mode of production may cancel out the good they are trying to do for the environment. But we appreciate all efforts in the right direction!  

Read more about how you can be a conscientious shopper here.  

(H/T: Huffington Post)


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