Couples Were Asked To Describe Their Feelings Without The Word 'Love.' This Is What They Said.

Go beyond "I love you."

Saying "I love you" is a big and meaningful thing. But sometimes we get so used to saying those words, we don't actively think about what they really mean.

When we're shouting "love you!" when they leave for work, texting each other cute heart emojis, or even whispering it gently before we fall asleep — repeat a word a hundred times and it will start to lose its essence. 

To get us out of this funk, Hallmark filmed an experiment of sorts for their Valentine's Day campaign, "Put Your Heart To Paper." The campaign features interviews with real couples who share their stories and say what it is they like so much about each other.

Powerfully, they're also asked to describe their feelings without using the word "love." The result is a beautiful ode to the world's most incredible feeling.


The campaign features a total of seven stories (so far?). Take a look at short excerpts from each of them below and if you'd like to see the entire videos, follow this link to Hallmark's YouTube channel.

Rob and Kristen: "It gives me goosebumps all over my body to even think about Rob."

Eugenia and Corinna: "You make my heart 50 times bigger and I'm so lucky to have you."

Adam and Emily: "When I see him I just feel like the world is perfect again."

Kari and Gareth: "Kari means my life. She is the cornerstone of that. Without her it all falls apart."

Carlos and Gaby: "I live for her happiness."

Bob and Kim: "They say 'the two become one.' We've really done that."

To see the full stories, head over to Hallmark's YouTube channel.

(H/T: Adweek)

Like this post? Click the share buttons below!


Subscribe to our newsletter and get the latest news and exclusive updates.