Little Girls Recreate The Women's March on Washington To Make A Point About The Importance Of Powerful Role Models


Toy and media company GoldieBlox is on a mission to show how important role models are, especially for young girls. The company develops toys and entertainment meant to spark young women's interest in STEM fields (science, technology, engineering, and math). Giving girls ways to explore these subjects at an early age is so important given that women have historically been underrepresented in these fields

GoldieBlox frequently uses viral videos to help spread its message, with one of its past videos shattering the idea that "beauty is perfection" and another campaign encouraging girls to see "beyond the pink aisle."


For its new #BeLikeHer campaign, GoldieBlox is honoring women and girls who are role models.

At the start of their latest video, it says, "Girls can't run the world until someone shows them how," then it shows the girls dressing up as famous female icons — such as, Serena Williams, Melissa McCarthy, Princess Leia, and Hidden Figures'Mary Jackson, Katherine Johnson, and Dorothy Vaughan —  and recreating the Women's March on Washington.

The video features women of all different walks of life, from moms to comedians, to athletes to scientists. 

The company explained on YouTube that they hope the video continues to push girls forward.

"#BeLikeHer is all about honoring the women and girls who push us all forward. We all have role models in life, now is our chance to shout out a handful who have made us especially proud," GoldieBlox wrote.

The company is also encouraging everyone else to get involved by celebrating these role models with the girls in their lives and by sharing their own role models using the #BeLikeHer hashtag on social media. And people are already posting tweets revealing the women who inspire them.

The varying responses show girls that they can be anything and to follow their dreams.

(H/T: HuffPost)


Subscribe to our newsletter and get the latest news and exclusive updates.