Famous Car Logos and Their Meanings

We've collected some of the best and most successful car brands and explained what inspired their logos!

1. About


Have you ever wondered what inspired the logos of your favorite cars? Logos are graphic symbols that must be unique, synonymous with a company's brand and a reflection of the company's history. Good car logos should communicate power, prestige, and reliability and inspire trust in customers. There are some car logos that have really amazing stories behind their creation.

3. Lamborghini

Lamborghini is famous Italian luxury car manufacturing company, which was founded in 1963 by Ferruccio Lamborghini. The Lamborghini logo was inspired by Taurus, which was the zodiac sign of the company's founder. Mr. Lamborghini also had a passion for bullfighting in the sixties, so he decided that the Lamborghini logo would feature the raging bull. The founder's love for bullfights is highlighted by the fact that most of the Lamborghini cars are named after some popular breeds of cattle.

6. Ferrari

Ferrari is also very popular Italian car manufacturer. The company was founded in 1947 by Enzo Ferrari. The black prancing horse is known as the symbol of this exotic car manufacturer. However, according to the words of the company's founder Enzo Ferrari, the horse was originally painted on the fuselage of the fighter plane of Francesco Baracca. The heroic airman died very young during World War I. Years later, Ferrari met his mother who asked him to put the prancing horse on his cars. The hero's mother claimed that the horse will bring good luck. The black horse on a bright yellow background (the color of Modena) is still there, on all Ferrari cars.

9. BMW

BMW is famous German car manufacturer. The company which was founded in 1916, used to build airplanes and paint them in the regional colors of white and blue at the beginning. The white and blue colors of the logo are actually the dominant colors of the Bavarian flag. The target sign is symbolic of spinning white propellers against a clear blue sky. So, it's obvious that the BMW logo was inspired of the company's origin as an airplane manufacturer.

12. Chevrolet

Chevrolet is famous American car brand, founded in 1911. The famous "bow tie" emblem was first used in 1913. According to the story, the bow tie logo was inspired by the design of the wallpaper in a French hotel that William Durant once occupied. On the other hand, many people claim that the design of the logo was a stylized Swiss cross, in honor of the homeland of Chevrolet's parents.

15. Mercedes-Benz

Mercedes-Benz is a renowned German automobile manufacturing company, founded in 1871. In 1870, Gottlieb Daimler sent his wife a postcard with the emblem on it. His desire was to see the three-pointed star on all of his cars, which would indicate the company's dominance on "land, sea and air".

18. Subaru

The six stars of the Subaru logo are a reference to Pleiades, a cluster of stars in the constellation of Taurus. In addition, Subaru is also the Japanese name for Taurus. The six-star logo also represents the merging of the six companies to form Fuji Heavy Industries.

21. Volvo

Volvo is a Swedish premium automobile manufacturer, founded in 1927. The Volvo logo which is a circle with an arrow pointed upwards to the right, is actually the ancient chemical symbol of iron. This is one of the oldest symbols in Western culture and is meant to depict modern design. The word "Volvo" means "I roll" in Latin, and symbolizes the company's desire to make transportation easier.

24. Porsche

Porsche is a well-known German car brand, founded in 1931. The Porsche logo pays tribute to Germany and is almost identical to Stuttgart's coat of arms. The Porsche logo features the colors of the German flag, the name of the company's headquarter (Stuttgart) and a horse which signifies speed and power. The background comes from the coat of arms of the Wurttemberg Kingdom.

27. Audi

Audi is one of the most famous German car manufacturers, founded in 1909 by August Horch. Audi's four rings symbolize unity - the 1932 merger of four previously independent, large motor-vehicle manufacturers: Audi, DKW, Horch, and Wanderer.

30. Alfa Romeo

Alfa Romeo is an Italian luxury car manufacturing company, founded in 1910. The Alfa Romeo logo is probably one of the coolest car logos ever made. The red cross is the symbol of the Crusades, a Christian symbol that was adopted throughout Italy during medieval times. On the other side of the logo, is the man-eating serpent, which reportedly terrified the locals of Milan in the early 5th century AD.


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