This Single Wedding Photo Is Going Viral For An Amazing Reason

Love and awareness go hand in hand.

The Australian Outback is vast and breathtakingly beautiful, so it's no surprise that photographer Edwina Robertson got amazing shots of a wedding that took place in an area called Blackall. But aside from the stunning backdrop, this wasn't an ordinary wedding shoot for her. 

According to Robertson, the bride's family had sold the cattle on their property due to the drought affecting the farmland. 

"A hard and heart wrenching decision to make based on the brutal realities of financial hardship with feeding their stock and the uncertainty of when a change in season was to come. Such a huge down, in a week of huge highs," she wrote in a Facebook post. 

Touched by what her subject's family had to go through, she hatched a plan to pay it forward and, more specifically, help the people living in this particular area plagued by the drought whose hardships have taken a toll on their mental health. 

The suicide rate of Australian's farmers is much higher than those in more populated, non-agricultural areas. 


"I am only an individual and I only, can't do much. But I can do a little," she wrote.

That "little" turned out to be a whole lot. Roberston shared an image from Ross and Ingrid's wedding day with the above message and pledged that for every share the photo got, she'd donate $3 to Tie Up The Black Dog, an organization raising awareness to combat mental health and depression stigmas in rural Australia areas. She also set up a crowdfunding page for people to donate directly to the cause. 

In 24 hours, the photo got 4,974 shares — which totaled about $15,000.

Though she has met her goal of the day-long campaign, Robertson kept the crowdfunding page option, where it has now amassed more than $33,000. 

"A simple click can make a difference," she wrote. 

Clearly, it can. 

Check out the rest of the wedding photos below:


Subscribe to our newsletter and get the latest news and exclusive updates.