A German Grocery Store Found A Creative Way To Demonstrate Just How Crucial Diversity Is

"Our selection knows borders today."

A German grocery store in Hamburg found a clever way to combat racism: by taking all the foreign foods off of its shelves. As reported by Metro U.K., by selling only German-produced products for one day, Edeka made a strong statement about the kind of diversity it takes to feed people the foods they want. On top of the now-empty shelves, the store also provided some signs to contextualize what was happening to its customers.

"Our selection knows borders today," one sign above the salad bar said. At the cheese counter, a sign explained that, without foreigners, the counter would be completely empty.

One customer who came into the store took a video of the sparse pickings. 


"Edeka stands for diversity, and we produce a wide range of food in our assortment, which is produced in the different regions of Germany," a spokesperson for the grocery store told Metro U.K. "But it is together with products from other countries that we create the unique diversity that our customers value. We are delighted to have received a lot of positive feedback regarding Saturday's action."

It's not the first time Edeka has had a viral advertising campaign, either. An ad from 2015 depicted a lonely grandfather eating by himself on Christmas every year. In order to get his family to come visit, he faked his own death and reunited the family at his home, only to appear and present them with a full-cooked dinner. The commercial quickly went viral.

Edeka's diversity stunt comes on the heels of the Charlottesville, Virginia attack in the United States and a rising tide of nationalism throughout Europe. Most commentators have applauded the grocery store for whetting the local appetite for diversity.

(H/T: Bored Panda.)


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