Top Designer Launches #YouBeYou, A Spring Campaign Encouraging Women To Be Themselves

This is awesome.

Karlie Kloss has a lot going on. 

She hosts a YouTube channel entitled Klossy, studies computer coding at New York University, partners with the Flatiron School on the Kode with Karlie Scholarship, collaborates on Karlie's Kookies in pursuit of a baking career, and oh yeah, she's a high fashion supermodel, too.

So it's no surprise that she's the star of fashion designer's Diane von Furstenberg's latest #YouBeYou campaign, which celebrates "happiness, renewal, and the power of confidence" in each and every unique woman.

In a video launching DVF's Spring 2016 collection — filled with bright bold floral prints, metallic details, and, of course, the signature DVF wrap dress — Kloss and von Furstenberg have an unfiltered conversation about being a powerful woman.  


"I've grown up surrounded by strong women," Kloss begins. "And no one ever told you 'you can't do this because you're a girl'?" von Furstenberg adds. "Just the opposite — it almost felt like I wanted things more."

In an interview with the brand, Kloss says that #YouBeYou is an important reminder that our differences are worth celebrating. 

Moreover, she says, "Diane once told me that it's a true privilege and duty to use your voice to help and support people who may not have a voice. Seeing her live this value every day by sharing her platform and giving back is very cool." 

Scroll through images of the collection below and be sure to check out the full campaign video, too.


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