Are The Minions Really The Next Big Thing In Fashion?


"Fashion loves nothing more than the bad boy, and I do think these guys are probably the baddest of them all," says Alexandra Shulman, Editor-in-Chief of British Vogue.

Shulman, of course, is referring to the Minions — those lovable, overall-rocking, bright yellow "Despicable Me" characters who've graced the big screen on multiple occasions (and will again next month).

In British Vogue's latest video, some of the world's biggest fashion designers admit that Minions actually inspired their entire collections.


"Yes it's true. I have absolutely no talent myself — it has all been by the Minions," designer Giles Deacon explains in the satirical video.

Moreover, the featured fashion greats, including Domenico Dolce, Stefano Gabbana, Stephen Webster, Stephen Jones and Alber Elbaz, reiterate that the Minions are, quite simply, the biggest influences in the fashion industry — ever.

"When they say yes, I know that the fashion world will say yes," milliner Stephen Jones says.

And though the film is all in good fun, serving as the premiere short film for the VOGUE Video launch on, the Minions have in fact made something of a fashion statement.

In April 2015, Pantone Color Institute announced PANTONE Minion Yellow, an official hue added to their fashion and interiors color palettes.

The same company is responsible for picking the "Color Of The Year," annually, to which the fashion and beauty industries find much interest.

"Just as the sun's rays enliven us, PANTONE Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind — this is the color of hope, joy and optimism," said Leatrice Eiseman of the Pantone Color Institute.

And that's pretty awesome.

Watch Vogue's full film below:

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