Women's Retailer 'Curvy Kate' Has The Perfect Response To The 'Belly Button Challenge'


Just when you thought the world couldn't come out with any more ridiculous hashtag trends (lookin' at you, #HoldACokeWithYourBoobs campaign), an even more outrageous one has come to fruition. It's called the Belly Button Challenge, and it entails trying to wrap your arm around your waist to try and touch your belly button. The "Internet" people who have done the challenge say that touching your belly button indicates good health and/or your need to lose weight.  

Experts have weighed in and though waist circumference can indicate health, the challenge is doing more harm than good. 

As National Eating Disorder Association Program Director Claire Mysko told ABC News: "Social media challenges like these can stoke comparison and body insecurity, especially for those struggling with disordered eating."

Not only that but studies have shown your size is not a direct indicator of health. 

Luckily, women's retailer Curvy Kate has stepped in to save the World Wide Web's day (and most likely self-esteem) by starting a hashtag of its own that actually accomplishes something positive: the #BoobsOverBellyButtons campaign. Instead of making people feel like crap, this trend allows women to love their bodies and do self-checks for breast cancer in the process. 

It explained the movement on its blog: "As Curvy Kate are MASSIVE supporters of UK Breast Cancer Awareness charity Coppafeel! We wanted to show that their boob-checking message is far more important and worth spending time doing."


So Curvy Kate's employees began the #BoobsOverBellyButtons challenge with pictures of themselves to get things started.

Soon, other women began following suit.

The trend may seem silly, but "knowing your boobs," as CoppaFeel would say, could be the difference between detecting breast cancer early and, subsequently, life or death. According to Cancer.org, the size of the cancer in the breast indicates how far it has spread and has a direct correlation to a women's prognosis. 

So ladies, stop trying to touch your belly buttons and remember #BoobsOverBellyButtons to check yourself instead. 

Now that's a hashtag we can get behind.

(H/T: Bustle)


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