'Black Panther' Is Ruling More Than The Box Office. It's Also Ruling Twitter.

The movie just broke another huge record.

To call Black Panther a success would be an understatement. The Ryan Coogler-directed superhero film recently finished its fifth straight weekend at the top of the box office, with more than $1 billion in global earnings, making it the 14th highest-grossing movie ever. When it comes to Twitter, however, it's already taken the No. 1 spot.


According to the social media platform, Black Panther has been tweeted about more than any other movie in Twitter's history, with more than 35 million tweets. The Washington Post reports that the top spot had previously belonged to Star Wars: The Force Awakens. December release Star Wars: The Last Jedi, meanwhile, is now in third place.

The most popular tweet about the movie came from Kendrick Lamar, who shared the tracklist for the movie's soundtrack, which he produced and is featured on. The top three was rounded out by a funny viral video of fans trying for the "two for one special," and former First Lady Michelle Obama's glowing review of the film.

Mashable also reported a few other interesting stats about the movie's Twitter presence. For instance, the most popular emoji associated with the film is the fire emoji, followed by the black heart and the crown. The most talked-about characters were, in order: Black Panther, aka T'Challa (Chadwick Boseman), Erik Killmonger (Michael B. Jordan), and Shuri (Letitia Wright).

Many of the 35 million tweets posted about the film conveyed a similar message to the one shared by Michelle Obama — that representation matters. Before the movie was even released, Twitter users were sharing its importance with the hashtag #WhatBlackPantherMeansToMe

Their tweets highlight everything from the film's Black director and predominantly Black cast, to how powerful it is for kids to see superheroes who look like them, to the story's respectful depiction of women of color. The movie was clearly a meaningful addition to a necessary conversation about Hollywood inclusion.

We're sure Black Panther has a few more records to break in the near future. The box office numbers, critical praise, and social media buzz that have accompanied the film are further proof that movies with diverse talent (both in front of and behind the camera) can be major Hollywood successes

Hopefully, the film industry will listen to those 35 million tweets (and counting) and work towards a change the public clearly wants to see.


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