These Billboards Tell The Whole Truth About Living In A Big City

It's not all peaches and cream.

When it comes to big cities, be it London, New York or Tokyo, you either love them or hate them. There's no middle ground here.

Sadly, for many people it's a bit like Mattafix's debut single: "big city life, me try forget by, pressure nah ease up no matter how hard me try." 

To respond to socioeconomic changes underway in London, Rebecca Ross, a lecturer at Central Saint Martins, teamed up with Duarte Carrilho da Graça, a London-based graphic designer, and created series of billboards as part of their London is Changing project. As Ross explained to A+, people are leaving London because they can no longer afford a home. But people are also moving to London because there are more jobs and career opportunities. The billboards feature quotes from Londoners who are moving to, from, or around London, and reveal the honest truth about the city.

"One of my goals was to look for better ways to have a city-wide conversation about a pressing issue, in particular about the future of the city," Ross told A+.

You can submit your own experiences on London is Changing webpage and be anonymously featured on one of the billboards.

Scroll down to find out how living in London, or really, any big city, feels.


Big cities — is it yay or nay? We want to know what you think.

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(H/T: Adweek)


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