21 Wildly Creative #BookFace Photos That Blend Literature With Reality

Really get your nose stuck in a book.

When you hear the phrase "bookface," you might think of someone new to the internet who is trying to pronounce "Facebook." In actuality, bookface is photography trend that the New York Times has described as "strategically lining up your face or another body part alongside a book cover that features a matching body part so that there appears a melding of life and art."

The trend has become popular among libraries and bookstores around the world, which post their seamless creations on Instagram using the tag #bookfacefriday. Librairie Mollat, an independent bookstore in France, has become especially well-known for the trend — which it masters seamlessly on every try. It's no wonder the store has almost 50,000 Instagram followers.

The Times dates the use of #bookfacefriday to August 2014, when New York Public Library employee Morgan Holzer was inspired by a similar photography trend called Sleeveface, which uses album covers instead of books. "I wanted to find something that wasn't just us pushing content out into the world, but that other libraries could participate in," Holzer told the publication.

The photographs can be a great way for public libraries to promote themselves by showing their fun, social media-savvy side. And as Colleen Graves, a middle school teacher and librarian, told the Times, it can also "make books look cool again" for kids.

The #bookface and #bookfacefriday tags on Instagram have tens of thousands of examples to scroll through, but to start you off, we rounded up 21 of the most creative and well-executed ones we could find.

Check them out below:

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