This H&M Campaign Breaks Barriers By Simply Featuring Ashley Graham As A Model, Not A Plus-Size Model

This is one of the model's first non-plus-size campaigns.

Since Ashley Graham got into the modeling game, she has broken barriers. She was the first plus-size model to appear in Sports Illustrated's Swimsuit Issue, and has also been an avid campaigner for inclusivity and equality for all. 

Graham continues to shatter fashion industry norms by appearing in H&M's latest campaign, along such models as Soo Joo Park and Karly Loyce.


What is significant about this particular campaign is that Graham is not billed as a plus-size model, but simply a model.

Courtesy of H&M
Courtesy of H&M

H&M's campaign is not a specific plus-size campaign or a special line. The campaign is for the brand's mainstream Fall 2016 Studio range. In the press release for the collection, there is no reference to sizes or body types, nor does it separate Ashley from Park or Loyce.

Courtesy of H&M

H&M is a brand that is becoming known more and more for its diverse casting choices. The Swedish retailer recently cast Caitlyn Jenner in its "For Every Victory" campaign. A Previous campaign included hijabi model Mariah Idrissi.

Courtesy of H&M

H&M also made headlines at Fashion Week earlier this year for its diverse line-up of models. It included Ashley Graham, Jourdan Dunn, Amber Valletta, and Hari Nef.

Courtesy of H&M

H&M's Fall 2016 campaign also raises the question about whether we should do away with the plus-size label all together. There has already been a lot of debate about whether to use the plus-size label to begin with. Some are for using it because it raises awareness about a group that has been ignored or rejected from fashion. Others argue that doing away with the label allows for greater inclusivity. 

It's up to you to decide what you think of the plus-size label.

What everyone can hopefully agree on is that it is important to have a variety of different people represented in fashion campaigns. It's critical to actually see inclusivity in ads rather than just describing it. H&M did that by including Graham, Park, and Loyce in its latest campaign.

(H/T: Huffington Post)


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