This New Apple Ad Will Leave You With A Permanent Smile

Love really is here to stay.

The holidays are a magical time, full of happiness, heart and good cheer. Apple channels all three in "The Song," a touching, short film-inspired tribute to the special relationships that young people have with their grandparents sure to make you tear up.


In the video, a young woman is looking through a dusty record collection when she happens upon a photograph of her grandmother at her age and a self-made Voice-o-graph record dated December, 1952. She pops it into the player, and listens, softly smiling. 

Years have passed since her grandmother recorded the Voice-o-graph love song for her grandfather, and technology's certainly changed. But with some dedication — and, okay, a few Apple products — the young woman joins her voice to her grandmother's, mixing a beautiful duet that's been 60 years in the making.

"In time the Rockies may crumble, Gibraltar may tumble, they're only made of clay," the pair sing in the recording. "But our love is here to say."

H/T Uproxx


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