American Eagle's Newest Campaign Celebrates Men Of All Shapes And Sizes

"It's almost like men and body positivity are swept under the rug..."

While the body positivity movement has gained significant traction in recent years, much of the conversation revolves around female body image and acceptance. However, as American Eagle Outfitters' latest campaign highlights, this issue knows no gender. Thus, as the brand launches its new Ne(X)t Level line of denim, the male models have also become more diverse, much like the female models that've graced the company's lingerie and loungewear offshoot for years.

As an extension of the brand's #AExME platform, which aims to celebrate the freedom, individuality, and differences of real-life people living their lives in American Eagle clothing, this particular campaign represents just one of several Ne(X)t Level Fall Denim initiatives that will debut over the next few weeks. This particular portion was designed to promote the new #AEJeans Made for you denim guide. According to AEO's press release, this campaign "celebrates diverse body shapes and highlights how the range of denim sizes are made to move and make the customer feel their best." 

For men, the denim guide revealed sizes will now range from 26-44 in waists and 28-36 in lengths. The women's denim guide, on the other hand, features regular and long sizes ranging from 00-20, extra short sizes in 00-14, and extra long sizes in 0-14.


"It was such an AMAZING opportunity to be at the forefront of such a diverse and inclusive campaign," Thaddeus Coates, one of the campaign's models, told A Plus. "It means that I am able to be a beacon of representation for everyone who looks like me — every young boy who has to shop in the husky section, and doesn't feel like there is a place where they belong. It means so much to be able to REPRESENT so many people who don't think they, too, can be seen as desirable or confident and powerful."

Coates, who was eager to share the campaign release via Twitter, noted that these images are especially important, as society generally expects men to be stronger and have more control over how they feel. Thus, they are often excluded from the conversation surrounding the body positivity movement because "men are less expressive and often don't open there mouths to complain because of other things like masculinity, and societal standards on men in the world of fashion," Coates said.

"It's almost like men and body positivity are swept under the rug and mulled over or only come by a dime a dozen," Coates explained. "Society should ease up on the boundaries of men express[ing] themselves and usher in a wave of communication that empowers and cultivates men of every body type and color."

"It's important that everyone feels comfortable and confident," Coates added. "We should be a lot more aware and have a dialogue that encourages both love and acceptance on a monumental scale."

Cover image via SFIO CRACHO / Shutterstock


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