Here's Why Uploading A Picture of These Two Body Parts To Instagram Is A Fantastic Idea

Join the movement

Imagine walking down an unpaved road — barefoot.

Your feet make direct contact with the rough ground and might even stumble upon a sharp rock or a sliver of glass.  It's unpleasant, undignified and, worst of all, unsafe.

Believe it or not, 1.3 billion people lack regular access to healthcare services, leaving many children susceptible to water and soil-borne illnesses, which can be transmitted through the feet. 

This is a reality for far too many children in our world.  But Toms Shoes exists to combat this very problem. The company was founded in 2006 and has since provided more than 35 million pairs of new shoes to children in need through their "One For One" program. (For every pair of Toms Shoes purchased, a second pair is donated to a child in need.)

But this month, from May 5th -21st, Toms decided to bring their generosity to a whole new level.

They took to Instagram to start a movement: #withoutshoes.


Users upload photos of their own bare feet and tag their friends challenging them to do the same. For every photo uploaded under the hashtag, Toms will donate a pair of shoes to a child in need.

It's fun and easy — but more importantly, it can make a huge difference in a child's life. Upload a photo and join the movement. 

Here's their video explaining the easy guidelines to help bring shoes to children in need:


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