Something Was Missing From Her Child's Toy Box, So This Mom Fixed It

Because every child deserves a toy they can relate to.

It all started when Rebecca Atkinson, a mom from the United Kingdom recognized that none of her child's toys reflected any kind of diversity or disability. She, along with friends Karen Newell and Melissa Mostyn, launched a Facebook campaign called #ToysLikeMe to call on big toy companies, like Mattel, to design dolls inclusive to all children. 

It went viral. 

With 150 million children in the world living with disabilities, it's important that they can see themselves reflected in the mainstream. And in response to the campaign, people began customizing disabilities into their existing toys and posting them online. You can check the photos out on the Toy Like Me Facebook page. 


They posted dolls in wheelchairs...

...using canes...

...wearing hearing devices...

... and with cleft palates.

Then a small UK toy company called Makies stepped up in a very big way— They developed a line of custom-built dolls to include different abilities, races and styles.  

People can now design their own one-of-a-kind dolls at and have them shipped to the UK, United States and Canada. 

Makies dolls can be designed with canes, hearing devices, birth marks and anything else a child wishes to see.

The doll can have the same birth mark as the child who owns it. 

Toys help children in their development, and are meant to bring joy. Every child has the right to feel represented and included in mainstream culture.

This particular doll is saying "I love you" in American Sign Language. Well, we want to say "I love you" to this company for offering diversity and choice. 

Now, it's time for the big toy makers to step up too!

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