Lyft Passengers Will Soon Be Able To Raise Money For Charity With Every Trip

A five-star idea from the ride-share company.

Ride-share app Lyft is giving riders the opportunity to make their trips across town mean more through a new program that would round up fares to the next dollar with the difference being donated to charity, the company announced Sunday on their blog. 

Called Round Up and Donate, the initiative will likely partner with a single charity and is expected to launch in the next few weeks. In the model, if a trip from the office to dinner costs a passenger $10.55, for example, the passenger would be charged $11 with the extra 45 cents being given away.

"Lyft is a values driven company and we deeply believe in participation," Lyft vice president of marketing Melissa Waters told Mashable. "Round Up and Donate is a program that makes it easy to participate in a meaningful way by allowing people to give back to the causes they care about within our communities."

This is not the first time the company has given back to the nearly 300 communities across the country in which it has operations. In January, Lyft announced a $1 million donation to the American Civil Liberties Union, and previously pledged, along with Uber, to give free rides to veterans who are headed to job interviews.   

Cover image via Lyft.


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